The Goethe-Institut Visitors Programme organises information tours to Germany on behalf of the Federal Foreign Office and in cooperation with the Goethe-Instituts abroad. The invited guests visit various locations in Germany with the goal of participating in diverse exchanges in order to promote knowledge and mutual understanding, helping to develop long-term cross-border cooperation. This physical and analogue form of knowledge transfer has proved effective even in the digital age.

To ensure that the design of the information tours is of a consistently high quality, the Goethe Institut contracted Konnektiv to assist in improving internal processes. From October 2015 until January 2016, Konnektiv examined how the information tours could be supplemented and enhanced through the use of digital elements. This process entailed surveys and interviews of the program coordinators, software-architects, and guides, as well as shadowing three guest visits. The results from these activities served as a basis for developing recommendations which were presented to staff at the Goethe Institut.