Asmaa is a Moroccan-French nomad, gender advocate, new economy expert, speaker, writer, and facilitator. She consults NGOs on various projects, mainly on the topics of gender, digital social innovation, community building, future of work and collective intelligence. Currently, she leads an innovative edutainment program in the MENA region for the Womanity Foundation, founded the Hyper-Gender project, and is involved in various global networks like OuiShare, Amanitas, Global Innovation Gathering, The Crazy Toads or Emerging Leaders OCP. She also consults for the UNDP, UN Women, MitOst, or the EU, and co-authored 2 books (in French): Société Collaborative and Le Manifeste des Crapauds Fous.
Asmaa grew up in Rabat and graduated in management from EM Lyon and in international relations at Koç University. She started her career as a business consultant at PwC Paris during 4 years before prototyping her life as a laboratory beyond borders.